We use your personal information for various purposes:

1. To provide our products and services to you and perform our contract with you, we use your information in certain cases, such as:

1.1. Bookings We use your personal information to administer your booking. If the required personal data is not provided, we will not be able to administer your booking. When you make a reservation with us, we will send a booking confirmation by email. On occasion, we may get in touch with you by email or by phone with information related to your stay, meeting or event. This is to respond and handle requests you have made or to assist you and provide you with other relevant information.

1.2. Run the reward programme If you are a member of Make it Maldron, we use your information to administer your membership, enabling you to gain the exclusive discount that the Make it Maldron gives you. We also use your contact information to communicate transactional and marketing materials through email or phone.

1.3. Online Services In order to assist you and provide you with relevant content, we may process your personal information. This may include providing you with offers that you can book or personalising the content on the website. We may also process your personal information when you make enquiries and engage with us through our website or via online chat. In addition, your participation with our social media involves us processing your information on the basis of your consent and in furtherance of our related business interest which includes marketing, service improvements, analytics and service personalisation.

1.4. Direct Marketing

1.4.1. Communication. We also use your contact information to send marketing communication about our products and services, as permitted by law (Privacy and Electronic Communications Regulations which regulates our marketing activities). We send our customers regular newsletters by email. There may be other times when we get in touch by post, by phone or by texting you, depending on the contact information you share with us. We also send you an email related to your upcoming stay, such as how to contact the hotel, and information that we feel might be useful to you in planning or getting the best out of your stay with us. You may opt-out from marketing communication at any time by clicking the relevant link in the e-mail message or contacting the marketing department at dataprotection@dalatahotelgroup.com.

1.4.2. Guest Review. We may use your contact information to invite you to write a review after your stay, which may ask for information about the property, the surrounding areas, and the destination. If you don’t want your name to show with your review, you can be displayed anonymously. By completing a guest review, you’re agreeing that it can be displayed on, for example, our websites, in our social media accounts; to inform other travellers about the quality and services of the hotel.

2. To provide our products and services to you and perform our contract with you, we collect data about you from other source: We may also collect your personal information from other sources, third parties. We may then combine this information with information that was given to us and information we collect about you. This may include information from your travel agent, online companies who’s websites allow you to book various travel services (e.g. Booking.com, Expedia) and other partners. We may use this information for the purposes described in this Privacy Statement.

3. To manage our business for our legitimate interests “Legitimate Interests” means the interests of our company in conducting and managing our business to enable us to give you the best service and products. For example, we have an interest in making sure our marketing is relevant to you, so we may process your information to send you email marketing that is tailored to your previous stay(s). Whenever we process data for these purposes we will ensure that we always keep your personal data rights in high regard and take account of these rights. You have the right to object to this processing if you wish, and if you wish to do so please email dataprotection@dalatahotelgroup.com. Please bear in mind that if you object this may affect our ability to carry out below tasks for your benefit.

3.1. Conduct marketing activities

3.1.1. We share personal information with media agencies, social media platforms, search engines, and other online platforms to help us target our online marketing and promote relevant offers. To create target audiences, these platforms may also use personal information they hold and combine or match it against the personal information received from us. Target audiences are the audiences that we think would be interested in our online advertising. We further segment our communications to ensure our advertising efforts are customised to your preferences.

3.1.2. When you participate in our promotional activities (e.g. competitions during trade shows or on our social media channels), your contact information will be collected to administer these promotions. If you agree (opt-in), we will use your contact information to send you regular news and offers related to our products and services. You will only be added to our marketing database with your prior marketing opt-in permission located on the form your contact details were collected. You can unsubscribe/opt-out from marketing communication at any time by clicking the relevant link in the e-mail message or contacting the marketing department at dataprotection@dalatahotelgroup.com.

3.1.3. If you choose to participate in our social media activities (e.g. competitions, shared offers or other promotions), we may use the publicly available information you voluntarily share with us during the activity (e.g. your photos). This information might only be used in connection with that specific activity.

3.1.4. Provided that you have not objected us using your details in this way, we may contact your business contact information to provide you with information related to our services and products, which we think will be of interest and value to you (meeting, event planning, corporate room rate or any other).

3.1.5. We may use automated decision making to provide our current customers with relevant offers which are delivered by email.

3.1.6. To offer the best service, we have the ability to retain your contact details should you input them on our website using VeCapture by VeInteractive. This enables us if you do not complete your transaction by clicking submit to send you the email reminder to continue with your reservation. Such contact details may be used to contact you to assist with your transaction only. The information you enter into our booking forms may be collected and stored briefly so that we can contact you in relation to the nature of your attempted transaction, even if you don’t confirm the transaction. This may be used to send an email and will not use this data for any other purpose, we won’t store it for longer than necessary and we certainly won’t share it with any other company. Our aim is to provide you with the highest level of service that we can.

3.2. Analytical To better understand how you interact with our websites. Enhance the user experience, and improve the functionality and quality of our services.

4. Market research

We may ask our customers to take part in market research. Any additional personal details that you give us as part of the market research will only be used with your consent.

5. To adhere to reasons of public interest including in the area of public health. We may need to request personal data from you to assist government bodies or other competent authorities to adhere to public health advice.

Privacy & Cookies

This is the statement of how The Samuel Hotel, operated by Dalata Hotel Group plc. applies the data protection principles to data processed on this website.

It is provided to fulfill our obligations under the General Data Protection Regulation (GDPR), which requires greater transparency with regard to your personal information, and which gives you greater control over how we use it.

Privacy Policy